Lubbock · PLAN COST ANALYSIS
Lubbock electricity plans, ranked by true cost
Lubbock plans ranked by what they would actually cost across your year, not the rate providers advertise. Advertised rates are shown beside the true cost for comparison.
- Utility (TDU)
- LP&L
- Plans compared
- 73
Source: PowerToChoose.org, the official State of Texas plan listing. Pricing validated July 9, 2026.
The true cost of every Texas plan
Ready to see your real numbers?
Two rankings, one lesson
The same ten plans, ranked two ways. On the left, the order comes from the advertised price at exactly 1,000 kWh. That is the standard comparison point published on PowerToChoose.org, and it is easy for electricity providers to game. On the right, those same plans are ranked based on real Lubbock typical seasonal usage. No one uses exactly 1,000 kWh of electricity every month. Summer months are higher and spring months are lower. This can drastically change how much you really pay for electricity.
Only the right hand ranking reflects money that leaves your account. Bill credits and tiered rates are targeted to hit exactly at 1,000 kWh or 2,000 kWh usage levels. But in the real world, electricity usage will not hit exactly those levels. That is why the cheapest electricity plan is seldom the one with the lowest advertised rate.
Both rankings model a home averaging 1,000 kWh a month, spread across a typical Texas seasonal pattern. This is a demonstration of how ranking order changes. It is not a recommendation for your home. Enter your ZIP code above to see how the rankings change for your specific home.
The advertised ranking
Sorted by price at the 1,000 kWh checkpoint
| # | Plan | ¢ per kWh |
|---|---|---|
| 1 | GridPlus 12 CHARIOT ENERGY | 9.3¢ |
| 2 | Value Choice - 12 TARA ENERGY | 11.9¢ |
| 3 | Smart Choice - 12 JUST ENERGY | 11.9¢ |
| 4 | Power Perks - 12 AMIGO ENERGY | 11.9¢ |
| 5 | SoFed Better Rate - 6 SOUTHERN FEDERAL POWER LLC | 12.5¢ |
| 6 | True Value 12 TRUE POWER | 12.6¢ |
| 7 | TrueClassic 6 AP GAS & ELECTRIC (TX) LLC | 12.6¢ |
| 8 | Sustainable Home Bundle - 5 TARA ENERGY | 12.7¢ |
| 9 | Sustainable Living Bundle - 5 JUST ENERGY | 12.7¢ |
| 10 | Sustainable Lifestyle - 5 AMIGO ENERGY | 12.7¢ |
The true-cost ranking
Same market · true annual cost · difference vs. advertised
- $1,506SOUTHERN FEDERAL POWER LLCHONEST AT REAL USAGE+$6▲ 4advertised #5
- $1,511TRUE POWERHONEST AT REAL USAGE-$1▲ 4advertised #6
- $1,512AP GAS & ELECTRIC (TX) LLCHONEST AT REAL USAGE+$0▲ 4advertised #7
- $1,524AP GAS & ELECTRIC (TX) LLCHONEST AT REAL USAGE+$0▲ 9advertised #13
- $1,527TARA ENERGYHONEST AT REAL USAGE+$3▲ 3advertised #8
- JUST ENERGYHONEST AT REAL USAGE+$3▲ 3advertised #9
- $1,527AMIGO ENERGYHONEST AT REAL USAGE+$3▲ 3advertised #10
- $1,529FRONTIER UTILITIESHONEST AT REAL USAGE+$5▲ 3advertised #11
- $1,529GEXA ENERGYHONEST AT REAL USAGE+$5▲ 3advertised #12
- $1,529Companion EnergyHONEST AT REAL USAGE+$5▲ 4advertised #14
The dollar figure is the gap between the plan’s true annual cost and what its advertised rate implies for the same year.
These rankings assume 1,000 kWh a month. Enter your ZIP and we reorder the list around your actual twelve months of usage.
Enter your ZIPAnalysis · computed reordering
How the ranking moves from advertised to true cost
The advertised #1 plan lands at #55 once the full year is counted.
Collapses under real usage: gamed the checkpoint. Holds or rises: honest pricing.
How electricity works in Lubbock
Lubbock is part of the deregulated Texas electricity market. That means you choose the company that sells you power. Providers compete for your home. You can switch when a better deal exists. On the High Plains, Lubbock swings harder than most of Texas: hot summers, real winters, and usage that moves with both.
Delivery is a different story. Lubbock Power & Light owns the wires, reads the meters, and fixes outages for Lubbock. Every plan you can buy rides those same wires. You cannot choose the delivery company. You do not need to. Our LP&L territory page covers what it does and what it charges. Lubbock is also the newest city in the deregulated market. Its residents gained retail choice in 2024, so many homes here are picking a competitive plan for the first time.
What delivery costs in Lubbock
LP&L’s delivery charges apply to every plan in Lubbock, identically:
- A monthly charge of $0.00 per home.
- A delivery rate of 6.31¢ per kWh.
At 1,000 kWh of monthly usage, that is about $63.12 of your bill. No plan in Lubbock can discount it. The rates change on a state schedule, usually in March and September. The numbers on this page come from our live data. They update when the rates do. Delivery is already included in every true-cost figure above.
Picking a plan in Lubbock
The fine print is where bills go wrong. Bill credits that vanish when your usage dips. Minimum usage fees that punish mild months. Rates built to look cheap at exactly 1,000 kWh and expensive everywhere else. The red lines in the analysis above are what that engineering looks like once a full year is counted.
Our bill-credit guide explains the most common trick. Our high-bill guide covers what to do if your bill already jumped. And the advertised rate on any Lubbock plan is its price at one frozen usage level. Your cost is what twelve real months add up to, through a Lubbock summer and everything after it. Our rankings price every plan against your own usage. Delivery is included. Here is how.
FAQ
Who delivers electricity in Lubbock?
Lubbock Power & Light. It owns the wires and the meters. It handles outages, no matter which provider you buy your plan from. Your provider handles the plan and the bill.
Can I choose my electricity provider in Lubbock?
Yes. Lubbock is in the deregulated Texas market. You pick your retail electric provider. You can switch when your contract allows it. Only the delivery company is fixed.
What are electricity rates in Lubbock right now?
There is no single rate. Every plan prices differently. A plan’s real cost depends on your usage pattern. The two rankings above show how much the answer changes between the advertised checkpoint and a real year. Enter your ZIP and we will compute every plan’s true annual cost at your real usage.
What is the cheapest electricity plan in Lubbock?
It depends on your usage, and that is not a dodge. A plan that wins at 2,000 kWh a month can lose badly at 900. The cheapest plan for your neighbor may not be the cheapest plan for you. A ranking that ignores your usage is not measuring your cost.
Where does the true-cost number come from?
We apply each plan’s full fee schedule, its credits, and its delivery charges across a seasonal usage pattern, month by month, and add up the year. It is the same math our full rankings use. The method is public.
Every plan in Lubbock rides the same wires. The difference is the price and the fine print. Enter your ZIP code and see the true annual cost of every one, at your real usage.
Enter your ZIP